“…Personalized exemplification exerts considerable (emotional) influence on viewers’ processing of the news (Bas & Grabe, 2015; Lefevere, De Swert, & Walgrave, 2012). Ordinary people appear in news as actors commenting on a story topic as a passer-by or as an eyewitness to “personalize and dramatize news” (Bek, 2010; Wang, 2012). For an ideal link with sensationalism, their human exemplars would tell personalized stories, but in a milder form the mere choice of the reporter to ask a common person for a comment, testimony, or opinion also makes the news more concrete and proximate to the viewers, increasing vividness (Hendriks Vettehen, Nuijten, & Peeters, 2008).…”