Presentasi Diri Pekerja Rumah Tangga Pada Situs Jejaring Sosial Facebook

Abstract

Nowadays Facebook users has covered a variety of backgrounds, ranging from state leaders, to domestic workers (PRT). Although often associated as the lower classes, these domestic workers are active users of this social networking sites. Through qualitative research methods, with in-depth interview to the informant who work as domestic workers; it is known that they use Facebook because it has become a substitute for a close friend that they have in the real world. It is therefore important for the informants to present themselves differently on their Facebook profile page. Both informants present themselves on social networking sites which are consistent with the role, manuscripts and costumes. It is seen through a variety of content that they upload, interaction that exists through the profile pages and photographs displayed on their profile. As related to their profession as domestic workers, both are equally debilitating stigma by not associate themselves with their profession. The successful impression management on the front stage was assessed through like signs and positive comments given audience to the informant. For both informants, like signs and positive comments are a form of acceptance and attention that are given to them by their friends.

The meaning of social media for women domestic workers during the Covid-19 pandemic

“…The success and fame gained by these women domestic workers show that they can escape the neglect and negative stereotypes in society. Therefore, these workers select the audience or brand friendship networks to create an audience that supports and rewards them (Astagini, 2016). Support and appreciation are given through the "Like" or "Love" sign, as well as positive comments.…”