Present Situation and Future Prospect of Chicken Meat Production and Consumption in Asia. A Study of Selected Nine Countries.

Abstract

This paper reports the results of survey on chicken meat production and marketing in selected Asian countries representing developing (India, Bangladesh, Pakistan), rapid developing (Thailand, Philippine, Iran), and developed nations (Japan, Taiwan, Rep. of Korea) in the region. This survey was done during 1994-1995, coordinated with Asian Productivity Organization (APO). Subsequently the meat production and marketing symposium was held in Tokyo which was attended by those foreign experts participated during the survey. The survey covered all the aspects of poultry industry which included chicken, ducks, geese and quails. The survey data obtained from 1970 to 1993 concerning poultry industry was used. The primary objective is to describe poultry consumption and production patterns. The outlook for the poultry industry is promising. In the past 20 years consumption of chicken meat has increased dramatically in these nations. Consumption of chicken meat will continue to increase as estimated income elasticities for chicken meat indicate a latent demand for this meat comparative to other types of meats. In the coming years this increase will continue, although at a slower pace. In the less developed countries in the region, consumption and production will increase quicker than developed countries.

Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach

“…Worldwide, the poultry sub-sector is particularly a vital source for the supply of animal protein in the daily diet of the average household. With its high feed conversion efficiency, it has gained a price advantage over other types of meat and has become the meat of choice for many households (Iddamalgoda et al, 1998). Kese (1998) indicated that there was an expansion in the number of poultry farms in Ghana in the 70's and early 80's, adding that these investments were because of increasing disposable income of Ghanaian consumers, rapid urbanization and the awareness of the nutritional value of poultry and eggs products.…”