Presence of Social Client Relationship Management within the Nigerian Construction Industry

Ojelabi, Rapheal A.; Oyeyipo, Opeyemi; Afolabi, A.O.; Amusan, L. M.

doi:10.3390/buildings8040060

Cited by 17 publications

(11 citation statements)

References 29 publications

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“…Furthermore, social media (e.g., Twitter) can help to handle the complexity of soft and context-sensitive issues for modern urban infrastructure [81] because it encourages the micro-participation of numerous public stakeholders (i.e., citizens) [82]. Ninan et al [25] showed an example of how social media was strategically used to influence the project community, and Ojelabi et al [83] examined the social media practices of construction companies and concluded that their implementation is very basic, lacking the elements of serious stakeholder management based on social media. The challenges of using social media (i.e., Facebook, Twitter) for consulting and informing public stakeholders must be taken seriously because there is a risk of a perceived lack of responsiveness [78].…”

Section: Social Media As Modern Means To Engage Public Stakeholders and Internal Project Teammentioning

confidence: 99%

“…Social media has proven to be a modern tool for the engagement of various stakeholder groups because of its widespread usage for communication and sharing of various types of information. Ojelabi et al [83] concluded that social client relationship management (CRM 2.0) based on social media is not recognized in the construction sector, while it is often used in various other industries. According to this study [83], even if the concept of CRM 2.0 is implemented in a construction business, lack of control and lack of effective communication of protocols to employees are potential threats to business, which is in line with some other suggestions that it would be advisable to regulate and professionalize social media usage as a stakeholder management tool [77].…”

Section: Social Media As Modern Means Of Engagement For Public and Community Stakeholdersmentioning

confidence: 99%

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Realizing the Need for Digital Transformation of Stakeholder Management: A Systematic Review in the Construction Industry

Prebanić

Vukomanović

2021

Sustainability

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The construction industry is among the least digitized industries, and the lack of innovation in construction project management practices has led to decreases in productivity. The European Directives for Public Procurement are pushing the entire construction supply chain towards more radical digital transformations over the next years, and project managers are left with the difficult task to harness ICT for the involvement and management of project stakeholders. Digitalization of various processes and practices used to manage stakeholders in construction projects is still low, and part of this problem lies in weak systematization of ICT systems which support these practices. Thus, this paper provides a systematic review of how digitalization and digital transformation affect the way stakeholders behave, engage, and communicate in projects. Following the PRISMA methodology, 73 sources from the literature were chosen for the final analysis. Results are presented through descriptive and qualitative content analysis. Six research topics were identified and thoroughly analyzed. Results show that BIM, social network analysis, and web-based applications as means to digitalize stakeholder management are more mature than social media and VR/AR. An important finding is the need to reengineer and digitally transform processes in construction projects and construction firms to enable further digitalization and effectiveness of digital technologies. Suggestions for further studies follow this line of thought.

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Section: Social Media As Modern Means To Engage Public Stakeholders and Internal Project Teammentioning

confidence: 99%

Section: Social Media As Modern Means Of Engagement For Public and Community Stakeholdersmentioning

confidence: 99%

Realizing the Need for Digital Transformation of Stakeholder Management: A Systematic Review in the Construction Industry

Prebanić

Vukomanović

2021

Sustainability

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“…The work [14] considers the social network analysis as well as content analysis of corporate social responsibility (sustainability) reports in relation to sustainable human resource management, taking into account the employee training of a wide range of enterprises. Another field of social media analysis could include client relationship management (CRM) using social media platforms studied in [15].…”

Section: Literature Reviewmentioning

confidence: 99%

Personnel Management Digital Model Based on the Social Profiles’ Analysis

Barykin

Kalinina

Александров

et al. 2020

Journal of Open Innovation: Technology, Market, and Complexity

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This paper examines a new approach to defining the task of personnel management in the digital age, taking into account the fundamental changes in internal communications stemming from an increasing use of digital platforms such as intranet, blogs, bulletin boards, instant messaging, and social networking sites. Personnel social media presence plays internal communication roles and thus relates to technologies of social profile analysis regarding employee interaction within the digital economy. The research aims at examining the task of personnel management based on data deriving from social media, for instance social networking sites and other social media tools, with the development of a relevant model for personnel management assessment. It could be shown that communication becomes one of the important aspects of personnel management, which consists of, i.e., human resources planning, recruitment, onboarding, assessment of individual work effects, as well as staff training, rewarding and motivating employees. Effective communication is a prerequisite for carrying out the above-mentioned tasks and performing work effectively. This means that the digital management of personnel can be viewed as a complex task, assuming that organizations operate less by using any formal connections and more by instilling in employees such feelings as feeling inspired, technologically advanced, and proud (on the basis of social media analytics). This paper presents theoretical foundations for developing a model for personnel management with consideration of the distinct employee features based on social media data and included in the assessment process. This allows the same approaches to be used for future research and modeling for assessing team effectiveness. In this paper, a methodological and instrumental solution to the current problem of creating the most effective work team in a digital ecosystem is proposed. The tools proposed to make it possible to create the most potentially effective work team based on the automated processing of natural information contained online on social profiles of potential members of the work team. At the same time, the level of communication compatibility acts as the criterion for the potential effectiveness of the work team. This is an innovative solution for the existing method of managing personnel.

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“…In order to classify the critical success factors (CSFs) enabling the social media infrastructure by SME construction businesses a factor analysis test was carried out. The thirteen (13) CSFs tested in this study were adapted for the study by Preece et al (2014) and Ojelabi et al (2018a). These CSFs focused on the use of the information and communication technologies (ICTs), the process involved and the human involvement in the process and acquisition.…”

Section: Critical Success Factors (Csf) Enabling the Social Media Infmentioning

confidence: 99%

IMPROVING MARKETING FUNCTIONS THROUGH SOCIAL MEDIA PRESENCE AMONG CONSTRUCTION SMEs

Afolabi¹,

Ojelabi²,

Olayeni³

et al. 2019

Proceedings of International Structural Engineering and Construction

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With over 3.5 billion people connected to the internet, small and medium-scale (SME) construction businesses have the opportunity to enhance their customer base. The study assessed ways by which marketing functions of SME construction businesses can be improved through social media presence of the firms. The study used a quotapurposive sampling of construction businesses in Nigeria's mega city, Lagos State. The small and medium scale construction businesses comprised of consulting and contracting firms. Using a questionnaire instrument, the social media arm of the marketing unit of SME construction businesses was measured. Presentation of the data was carried out using pie charts and principal component analysis. The study identified two main critical success factors (CSFs) -Firm/Social Media characteristics and Security/Investment factor enabling the Social Media infrastructure for SME construction businesses. A focus on these entities would ensure the successful integration of social media marketing strategies in the traditional marketing functions of construction SMEs. The survival of SME construction business is hinged on the availability of customers which social media exposure helps attract and interact with potential customers. SME Construction businesses of the 21st century must align with the 'global village' trend of incorporating social media applications in their traditional marketing functions.

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Presence of Social Client Relationship Management within the Nigerian Construction Industry

Cited by 17 publications

References 29 publications

Realizing the Need for Digital Transformation of Stakeholder Management: A Systematic Review in the Construction Industry

Realizing the Need for Digital Transformation of Stakeholder Management: A Systematic Review in the Construction Industry

Personnel Management Digital Model Based on the Social Profiles’ Analysis

IMPROVING MARKETING FUNCTIONS THROUGH SOCIAL MEDIA PRESENCE AMONG CONSTRUCTION SMEs

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