“…Parents report that preschoolers and toddlers frequently ask to repeatedly view the same program (Mares, 1998;Rideout, Vandewater, & Wartella, 2003). Moreover, repeated presentation of the same television program maintains attention and increases comprehension of television content by preschoolers (Abelman, 1990;Anderson & Levin, 1976;Anderson, Lorch, Field, & Sanders, 1981;Crawley, Anderson, Wilder, Williams, & Santomero, 1999;Sell et al, 1995;Skouteris & Kelly, 2006). Sell and colleagues, for example, showed preschoolers an episode of Sesame St. once a week for 3 weeks and found the plot comprehension increased significantly with repeated viewing of the episode.…”