Preparing Modular Labeling Information for Pharmaceuticals and Radiopharmaceuticals

Gans, Kathleen R.; Clark, Paula A.; Burka, Maida; Smith, Cynthia

doi:10.1177/009286159603000321

Cited by 1 publication

(1 citation statement)

References 2 publications

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“…However, the label design parameters that affect perceptions of claim effectiveness are not fully understood. Basic regulations in the U.S., Europe and Canada require labels to contain basic information such as the disease or symptoms targeting by the product, and any contraindications or side effects (Gans et al, 1996). Grisaffe and Shellabarger (1997) found a direct link between label contents and perceptions of efficacy and intentions to purchase.…”

Section: Introductionmentioning

confidence: 99%

The Effects of Four Label Design Parameters on Perceived Reliability, Efficacy and Intent to Purchase of Over-the-counter Medication

Resnick

1998

Proceedings of the Human Factors and Ergonomics Society Annual

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The cost of medical care has been skyrocketing for many years. One solution being promoted by both the government and medical industry is to increase the effectiveness and prevalence of self care and prevention. By managing for their own medical needs, patients can significantly reduce the cost of their medical care by replacing expensive prescription drugs with over-the-counter (OTC) products. The establishment of the Office of Alternative Medicine by the National Institutes of Health has legitimized the inclusion of herbal remedies in this plan. However, the labeling guidelines for OTC products are vague and under constant debate. This research evaluates the effects of several label content parameters regarding indication and effectiveness claims. Subjects were provided with labels for fictitious herbal and chemical medical products and asked to report their perceptions of the reliability of the claim, the products' effectiveness, and their likelihood of purchasing the product. Parameters included the originator of the claim (FDA, doctor groups, Harvard University and athletes), usability factors, product type (chemical, herbal), and disorder. The results have significant implications for the development of labeling guidelines for consumer-focused products.

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Section: Introductionmentioning

confidence: 99%

The Effects of Four Label Design Parameters on Perceived Reliability, Efficacy and Intent to Purchase of Over-the-counter Medication

Resnick

1998

Proceedings of the Human Factors and Ergonomics Society Annual

View full text Add to dashboard Cite

show abstract

Preparing Modular Labeling Information for Pharmaceuticals and Radiopharmaceuticals

Cited by 1 publication

References 2 publications

The Effects of Four Label Design Parameters on Perceived Reliability, Efficacy and Intent to Purchase of Over-the-counter Medication

The Effects of Four Label Design Parameters on Perceived Reliability, Efficacy and Intent to Purchase of Over-the-counter Medication

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