In order to increase the effectiveness of bentonite clay in the retention of atrazine, natural bentonite clay was modified using humic acid and hexadecyltrimethylammonium bromide (HDTMA) as the intercalation agent and a cationic surfactant at 100 % of the cation exchange capacity. Such organic modification changes the nature of clay from hydrophilic to hydrophobic, which insures surfactant loading. The performance of the natural and modified bentonite was evaluated in terms of elemental analysis, BET surface area, X-ray diffraction (XRD), FTIR spectroscopy, and thermogravimetric analysis ( . Natural bentonite and humic-bentonite clearly exhibited nonsingularity of sorption/desorption isotherms. The desorption curve of HDTMA-bentonite revealed that the sorption of atrazine is reversible with no hysteresis. These results indicate the potentiality of HDTMA-bentonite for environmental applications.