The fly ash reported in this paper is coarser than conventional pulverised fuel ash (PFA), with loss on ignition (LOI) exceeding 10.8%. Consequently, it is precluded from being used as a supplementary cementitious material (SCM) according to EN 450 and disposed in landfills. Alkali-activation of such PFAs is considered here. Three concentrations of sodium hydroxide (NaOH) were separately blended with water glass at different ratios to modify the silica modulus. Heat of reaction, setting time, compressive strength and drying shrinkage were investigated as a function of activator composition. Specimens were either cured at room temperature or hydrothermally treated at 75°C for five hours. The results show that by optimizing the activator composition, a binder with a 28 day compressive strength of 25MPa can be synthesised from such PFAs even at room temperature. Among the activator parameters, the alkali content was observed to be most influential.