Preparation in English for Business

Scales for Measuring Special Types of English Composition

“…Your loving friend, Lally. [29] 7.14 June 28, 1917. Dear Frank: -In reference to the person whose name was brought up in the last meeting of the Club, I wish to say that that fellow would make a good member.…”

“…(Miss) Dorothy Jennings [29] Enclosed please find check for six dollars and seventy five cents to cover cost of articles and parcel post.…”

Business Communication and Public Speaking in the ESP Domain: Some Considerations

“…While some authors of Business English books gave priority to practicing written skills [31], the great majority devoted pages to oral skills for the workplace, and considered public speaking as a special topic inside them. Effectiveness and efficiency in oral performances in business English were a priority for some authors at the beginning of the twentieth century [32], who often underlined one of the most commonplaces of contemporary public speaking courses, that is 'Building speaker confidence', or 'Fear of Public Speaking', which has been a common issue in the most recent studies in the field [2,33,34,4]. Moreover, all these manuals were concerned with preparation for public speaking at different levels, on topics such as: adapting to the audience and the situation [35]; finding the right topic [32]; researching and studying the topic [32]; supporting one's ideas [36]; structuring the speech [35]; outlining the speech [37].…”

“…In a business context, speakers and listeners of this 'conversation' are usually highly motivated business people, looking for oral effectiveness and efficiency. Some basic references to the importance of public speaking in the training of a business expert have been made since English for Business started to have its own identity [30][31][32]. At the beginning of the twentieth century the newly-born Business English specialized domain shows its independent status in some manuals, which were conceived for people approaching 'practical business'.…”