2015
DOI: 10.4018/978-1-4666-6635-1.ch003
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Premium Price for Environmentally Friendly Products in the Malaysian Market

Abstract: This chapter aims to identify the percentage of premium and absolute price that consumers are willing to pay for environmentally friendly products. The approach of existing studies in asking the percentage of the price premium that consumers are willing to pay for environmentally friendly products could lead to the risk of a socially desirable response, making the research conclude a biased finding. To verify this argument, this chapter compares the percentage of price premium that the respondents claimed to b… Show more

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Cited by 5 publications
(7 citation statements)
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“…Moreover, the result indicates that green self-identity significantly and positively influences the intention to purchase products of bio-waste with β = 0.305 and p = 0.042, which is significant. This result is consistent with findings in Ong et al, (2015) and Barbarossa, et. al.…”
Section: Conclusion Practical Implications and Future Researchsupporting
confidence: 94%
See 2 more Smart Citations
“…Moreover, the result indicates that green self-identity significantly and positively influences the intention to purchase products of bio-waste with β = 0.305 and p = 0.042, which is significant. This result is consistent with findings in Ong et al, (2015) and Barbarossa, et. al.…”
Section: Conclusion Practical Implications and Future Researchsupporting
confidence: 94%
“…The process of remanufacturing bio-waste could be logically considered as a process of reducing waste and eliminating environmental issues in the current world. According to Ong et al, (2015) who have examined consumers' perception towards green products, the major factor influencing changes in consumers' purchase behaviour is green self-identity instead of prices of products, but the green self-identity. Green self-identity of individual consumers could be generated or affected by external factors such as subjective norms.…”
Section: Green Self-identitymentioning
confidence: 99%
See 1 more Smart Citation
“…The process of remanufacturing bio-waste could be logically considered as a process of reducing waste and eliminating environmental issues in the current world. According to Ong et al, (2015) who have examined consumers' perception towards green products, the major factor influencing changes in consumers' purchase behaviour is green self-identity instead of prices of products, but the green self-identity. Green self-identity of individual consumers could be generated or affected by external factors such as subjective norms.…”
Section: Green Self-identitymentioning
confidence: 99%
“…The environmental legislation by government bodies as well as higher consumer awareness are influencing the design process of the lubricating grease to employ more sustainable and environmentally friendly components [2]. Due to this scenario, a new market revolving around eco-friendly products is developing very rapidly, where consumers exhibits higher tendency to use new products and is also willing to pay for green products to conserve the environment from negative effects [3]. Several studies has been done related to the environmental friendly lubricating grease through the utilization of eco-friendly thickener such as cellulose derivatives and beeswax [4,5].…”
Section: Introductionmentioning
confidence: 99%