Prêmio Excel Rio Preto: a viabilidade de uma iniciativa municipal de incentivo a boas práticas ambientais e sociais na construção civil local

Abstract

EXCEL Rio Preto Award: the feasibility of a municipal initiative to encourage good environmental and social practices in the local building industry.The construction industry has significant environmental, social and economic impact in the world. The same proportional importance is observed locally, even in medium-sized cities, taking as example the city of São José do Rio Preto -SP. In this city, it was observed that construction companies have already developed isolated actions in environmental and social good pratices, but show little mobilization in order to systematize, deepen and disseminate these good practices in the local market. In response to this finding, a proposal to create a municipal award for good environmental and social practices in the construction area was drawn from the hypothesis that this initiative could catalyze the efforts of good practice in this sector. Its planning was based on recognized rating systems such as LEED, the SELO CASA AZUL and the AQUA system. It's review was based on the realization of a pilot project which culminated in the award of a real estate development in the city. This research describes, records and evaluates this initiative, in order to prove the thesis that the creation of a municipal award for encouraging the continued spread and growth of good environmental and social practices in construction, is technically feasible and strategically significant, as a subsidy for the development of public policies. Its contribution includes both a road map as the results of the lessons learned from this concrete action.