“…One of those, sexual counselling, was (and is) the guidance and education of individuals on matters relating to sex, sexual relationships, birth control and sexually transmitted diseases. Sexual counselling had its roots in the interwar years, but underwent significant growth in the postwar era, owing to an increasingly liberalised attitude towards sexuality that often clashed with the traditional and religious views that confined sex to heterosexual marriage (Cook 2004;Eder 2014;Fishman 2017;Jarska and Ignaciuk 2022). These tensions created anxieties that prompted individuals to seek new forms of help with their emotional and sexual problems.…”