“…The evidence regarding the effectiveness of incentives for safe driving has historically been limited to the impact of speed cameras, drink-driving legislation and the associated risks of financial penalty (Avineri et al, 2009). Recent studies have evaluated the impact of direct incentives for safe driving including exchangeable tokens plus feedback for safe on-road driving (Mazureck & van Hettem, 2006), exchangeable tokens plus/minus feedback for decreased speeding in simulated driving scenarios (Mullen et al, 2015), financial incentives plus/minus feedback for reductions in on-road speeding (Reagan et al, 2013), and the effect of behaviour-based and mileage-based PAYD vehicle insurance (or similarly structured incentives) on on-road driving behaviour (Agerholm et al, 2008;Greaves & Fifer, 2011;Lahrmann et al, 2012;NCTCG, 2008) and in simulated driving scenarios (Dijksterhuis et al, 2015).…”