“…Despite this enduring professional norm of verification, empirical studies have long suggested shortcomings in efforts toward, and achievement of, actual accuracy in ordinary news reports (Charnley, 1936;Jones, 2009;Lewis, Williams, Franklin, Thomas & Mosdell, 2008;Machill & Beiler, 2009;Maier, 2005;Owen, 2003;Stepp, 2009). Professional practice appears to strive for a higher standard in investigative reporting (Cribb, Jobb, McKie & Vallance-Jones, 2006;Ettema & Glasser, 1985;Hunter, Hanson, Sabbagh, Sengers, Sullivan & Thordsen, 2009;Ruvinsky, 2008), while newsroom guidelines emphasize balance, fairness and a hierarchy of "reliable sources" with official sources at the top and the lowly single anonymous source at the bottom (Chepesiuk, Howell & Lee, 1997;Ericson, 1998;Ericson, Chan & Baranek, 1987;Rosner, 2008).…”