“…Analyzing this flexible negotiation necessitates a close, discursive analysis of conversational interaction. During the past decade, there has been an increasing amount of theoretical and analytic attention to masculinity from a discursive orientation (Edley & Wetherell, 1997;Korobov, 2004Korobov, , 2005Korobov, , 2006Korobov & Bamberg, 2004;Moissinac, 2006;Riley, 2003;Speer, 2002;Wetherell & Edley, 1999). Discursive work has been instrumental in revealing how traditionally hegemonic norms are not only discursively produced and reproduced but also how they are routinely denied, inoculated from challenge, and mitigated through irony, humor, and parody.…”