Daily life frequently offers a choice between activities that are profitable but mentally demanding (cognitive labor) and activities that are undemanding but also unproductive (cognitive leisure). Although such decisions are often implicit, they help determine academic performance, career trajectories, and even health outcomes. Previous research has shed light both on the executive control functions that ultimately define cognitive labor and a 'default mode' of brain function that accompanies cognitive leisure. However, little is known about how labor/leisure decisions are actually made. Here, we identify a central principle guiding such decisions. Results from three economic-choice experiments indicate that the motivation underlying cognitive labor/leisure decision-making is to strike an optimal balance between income and leisure, as given by a joint utility function. The results reported establish a new connection between microeconomics and research on executive function. They also suggest a new interpretation of so-called ego-depletion effects, and a potential new approach to such phenomena as mind-wandering and self-control failure.Imagine a high-school student sitting at her home computer on a school night. Moment by moment, she faces a recurring decision: Should I focus on my calculus homework, or should I take a break to daydream or watch online videos? The student's decision is essentially one between cognitive labor and cognitive leisure, mental work and mental rest. In the language of cognitive psychology, the labor in question involves the effortful engagement of executive control: a set of functions, dependent on the prefrontal cortex, that configure information-processing resources for the execution of computationally intensive, nonroutine tasks (Miller & Cohen, 2001). The student's moment-by-moment decision is thus between a gainful activity that demands robust cognitive control and alternatives that do not.Cognitive labor/leisure decisions play an obvious role in determining academic and career performance. They may also have safety implications in settings such as air-traffic control or power-plant operation; neuroimaging research shows that lapses of attention and response errors are preceded by a shift in activation from dorsal cortical areas underlying cognitive control to a default-mode network that is characteristically most active at rest (Eichele et al., 2008;Weissman, Roberts, Visscher, & Woldorff, 2006). Furthermore, cognitive labor/ leisure decisions may go awry in clinical disorders like depression or addiction, leading to maladaptive decision-making (Baler & Volkow, 2006;Murphy et al., 2001;van der Plas, Crone, van den Wildenberg, Tranel, & Bechara, 2008;Wenzlaff & Bates, 1998). Given these and other considerations, it is important to understand how such decisions are made.Recent behavioral and neuroscientific research indicates that the exertion of cognitive control is intrinsically costly or aversive, and that control is only robustly recruited in the presence of relevant in...