Preferred green home features by potential buyers in Sibu Sarawak

Abstract

Green concept was gaining attention since 1960s, with research and development initiatives been allocated to ensure its evolvement, for enhancing the minimization on the impact of global warming and greenhouse gases emissions. Enormous green home features be introduced worldwide, but such features were not collated into a single piece of information, and the preference of home buyers varies according to the culture, living environment, and personal preferences. This research aims to examine the relative importance of green home features to potential home buyers in Sibu, Sarawak. Purposive and random sampling methods were adopted as the participants need to meet the requirement of having intention to purchase a house in Sibu in the next five years. Quantitative online questionnaire survey was distributed to the potential home buyers with 118 valid responses returned (response rate 29.57%). The results indicated that air quality, energy saving lighting, and energy efficient air conditioner were the three most preferred features by the respondents. This research could contribute to the knowledge gap of the preferred green home features by the potential home buyers in Sibu, and hence, serve as a piece of supporting document to the developers, to meet buyers’ demand and further increase the supply of green home in Sibu.