Preferred Communication Channels Among Omani Students for Academic Advising

Abstract

Academic advising has gained more focus in contemporary research, literature, and policy so far, but it still faces several difficulties such as miss-communication with students. This paper explores the preferred communication channels among Omani students to contact their advisors to make the academic advising process more activated, flow, and efficient. For this purpose, 250 students at different levels at Al Buraimi University College have been selected randomly and were presented with a questionnaire about their perception towards the communication channels with academic advisors. Results indicated that face-to-face communication is a preferable method among students followed by email, social media, and phone calls.