Preferensi Media Masyarakat Jabodetabek  Dan Faktor Faktor Yang Mempengaruhinya

Harahap, Halomoan

doi:10.31445/jskm.2017.210104

Cited by 4 publications

(3 citation statements)

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“…Keputusan untuk membeli bervariasi tergantung kepada preferensi. Anak muda memiliki preferensi untuk belanja kebutuhan sehari-harinya menggunakan media (Harahap, (2017). Preferensi belanja kebutuhan bagi orang orang tua adalah pasar tradisional (Anindhita et al, 2023).…”

Section: Pendahuluanunclassified

Strategi Pemilihan Lokasi Belanja Berdasarkan Motivasi Pembelian dan Keputusan Konsumen

Pintauli,

Simatupang

2024

JSE

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Keputusan dari konsumen adalah faktor penting dalam memenuhi kebutuhan atau keinginan tiap individu. Permasalahannya adalah keputusan itu sendiri dapat menjadi tidak pastinya seorang konsumen untuk memilih barang yang dibutuhkan saat berbelanja. Kondisi tersebut disebabkan karena kurangnya motivasi yang dimiliki konsumen. Untuk mengetahui permasalahan konsisi tersebut penelitian ini bertujuan untuk mengetahui pengaruh motivasi belanja terhadap keputusan konsumen dalam memilih tempat belanja. Penelitian dilakukan dengan menggunakan pendekatan kuantitatif pada 66 responden dan disebarkan melalui G- Form kepada konsumen yang memiliki pengalaman belanja di berbagai tempat belanja. Data dianalisis menggunakan analisis regresi linier berganda untuk mengetahui hubungan antara motivasi belanja dan pengambilan keputusan konsumen. Hasil penelitian menunjukkan bahwa motivasi belanja secara signifikan mempengaruhi keputusan konsumen dalam memilih tempat belanja. Dengan memahami berbagai motivasi yang mendasari pengambilan keputusan konsumen, pengecer dapat menyesuaikan strategi pemasaran mereka untuk lebih tepat sasaran sesuai dengan kebutuhan dan preferensi pelanggan. Strateginya, pengecer dapat secara strategis memposisikan tokonya di pusat perbelanjaan atau pusat sosial untuk melayani pembeli yang bermotivasi sosial dengan mensegmentasi pasar berdasarkan tujuan berbelanja.

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Section: Pendahuluanunclassified

Strategi Pemilihan Lokasi Belanja Berdasarkan Motivasi Pembelian dan Keputusan Konsumen

Pintauli,

Simatupang

2024

JSE

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“…Indonesians have very rich local food culture, from traditional food to modern food, in which they have different value toward their food (Wijaya, 2019). Moreover, Jabodetabek, as agglomeration cities, are populated by diverse ethnic and culture that makes their perception toward food become more varied (Harahap, 2017). Therefore, because of diverse value perception of food, price could not give a significant effect on regression analysis toward customer satisfaction.…”

Section: Modelmentioning

confidence: 99%

The Effect of Price and Perceived Quality Dimensions on Customer Satisfaction

Sukarsa¹,

Phina²,

Anggraini³

et al. 2022

Perwira

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The goal of this research is to analyze the effect of service quality dimensions and price toward customer satisfaction on western fast-food restaurant in Jabodetabek. Total of 134 questionnaire responses from three most well-known brand western fast food restaurants in Jabodetabek were collected and used as the main data for this research. The method used in this research was Likert seven-point rating scales. The findings of this research indicate reliability, assurance, empathy from SERVQUAL factors have significant positive effect on customer satisfaction. However, tangibles, responsiveness, and price does not affect customer satisfaction in western fast-food restaurant in Indonesia. It seems assurance and empathy play the most important role on western fast-food restaurants in Jabodetabek region in Indonesia. The result suggests to prioritize some elements of SERVQUAL and price strategy that possibly western fast-food restaurants utilize later in future especially on urban and agglomeration area in Indonesia such as Jabodetabek.

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“…Second, media usage is related to the socio-cultural background that drives a person to use the media in a personal engagement (Triastuti, 2013). Therefore, the practice and the meaning of communication or media are related to the specific situation, time, or place -as the study showed that the use of media increases when a pandemic situation (Fuchs, 2020;Wiguna & Nuraeni, 2021), a conflict (Hänska & Bauchowitz, 2017), or a political escalation (B. Santoso & Djauhari, 2019) occurs.…”

Section: Introductionmentioning

confidence: 99%

Online Independence Day Celebration: Adjusting Group Ties and Social Dynamics in Urban Area

Yudha

2023

MediaTor: Jurnal Komunikasi

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This study examines people's engagement in the media that relates to the socio-cultural dynamic to adjust to the Covid-19 pandemic situation. This study aims to describe online activities -in the context of the 76th Indonesia's Independence Day celebration- as a form of socio-cultural mediatization. This study is using digital ethnographic methods and collects data through observations, interviews, activity participation, and documentation of the informants' conversations on WhatsApp groups. This study finds the meaning of online activities as a form of community adaptation to social situations and efforts to maintain routine, harmony, and togetherness. Online activities are a form of social transformation and a new pattern of celebrating Independence Day which is increasingly related to the practice of using digital media, especially during the Covid-19 pandemic. Online activities are also an opportunity that shifts social values that are based on togetherness in terms of time and place, into virtual presence and participation.

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Preferensi Media Masyarakat Jabodetabek Dan Faktor Faktor Yang Mempengaruhinya

Cited by 4 publications

References 0 publications

Strategi Pemilihan Lokasi Belanja Berdasarkan Motivasi Pembelian dan Keputusan Konsumen

Strategi Pemilihan Lokasi Belanja Berdasarkan Motivasi Pembelian dan Keputusan Konsumen

The Effect of Price and Perceived Quality Dimensions on Customer Satisfaction

Online Independence Day Celebration: Adjusting Group Ties and Social Dynamics in Urban Area

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