Preferences of Musical Elements in Ringtone Selection: A Survey Study in University of Sargodha

Abstract

Usage of mobile phone is growing rapidly in all over the world and nowadays, mobile phones have advanced features. The concept of ringtone selection in the coming generation is increasing day by day. This study is conducted about the musical elements (tone color, rhythm, melody and tempo) of ringtone. The objective is to examine the elements that are mostly preferred during ringtone selection. For this purpose, a questionnaire was designed and sample size of 380 respondents (students) was selected from the University of Sargodha, Punjab, Pakistan by using simple random sampling technique. Bivariate analysis was used and the results conclude that the most frequently used elements during the ringtone selection are rhythm and tempo. Moreover; chi-square test for association reveals that age and tone color have a significant relationship.