Preferences for lemon consumption by Mexicans and its relationship with consumer needs, emotions, and attitudes

Abstract

Summary The present study aimed to explore the preferences for lemon consumption, as well as the different reactions that consumers show regarding basic needs, emotions, and attitudes. A survey created with Google tools was distributed through social networks. A total of 522 responses were collected, 43% from males and 57% from females. The results showed that ‘juiciness’ was the most valued attribute (90%), followed by ‘green’ (58%), ‘seedless’ (44%), and ‘large’ (43%). The ‘fresh lemon’ form was the most preferred for lemon consumption (96%), followed by ‘lemon juice’ (39%). Lemon consumption was linked to physiological and safety needs; significant correlations (P < 0.05) were observed with age, occupation, and frequency of consumption. People over 40 years of age expressed complete agreement that lemon consumption satisfied their food needs. The attitudes shown about lemon consumption depended on sex and age. Females showed a more positive attitude than males towards the importance of lemon consumption, better facing different situations and considering the great benefits of the fruit. Similar behaviour was observed among those older than 40 years, who highlighted the benefits of the fruit. The main emotional traits that were manifested in lemon consumption were feeling good, satisfied, active, happy, and of good character.