2015
DOI: 10.22004/ag.econ.204134
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Preferences for Farmstead, Artisan, and Other Cheese Attributes: Evidence from a Conjoint Study in the Northeast United States

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Cited by 2 publications
(2 citation statements)
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“…The model parameters, β j , within the model, are estimated using maximum likelihood estimation (MLE). The parameter estimates provide a measure of utility associated with individual attributes that can be used to develop measures of the relative importance participants place on product-specific attributes, e.g., [19][20][21]. The relative importance of product attribute i is calculated as [13]…”
Section: Methodsmentioning
confidence: 99%
“…The model parameters, β j , within the model, are estimated using maximum likelihood estimation (MLE). The parameter estimates provide a measure of utility associated with individual attributes that can be used to develop measures of the relative importance participants place on product-specific attributes, e.g., [19][20][21]. The relative importance of product attribute i is calculated as [13]…”
Section: Methodsmentioning
confidence: 99%
“…This estimation method is used to control for the farm size and management type which likely influence NMP preferences as well as WTA. WLS has been shown to be a robust estimation when assigned to subjects in conjoint analysis for categorical variables (Sanchez and Gil, 1997;Naes et al, 2001;Wang et al, 2015;Kaijie and Min, 2016). Using an Ordinary Least Squares model the assumption must hold that the errors unobserved errors are homoscedastic and normally distributed, the use of WLS attempts to address these concerns in model specification bias.…”
Section: Weighted Least Square Regressionmentioning
confidence: 99%