Preferences and willingness to pay for tablet news apps

Gundlach, Hardy; Hofmann, Julian

doi:10.1080/16522354.2017.1346948

Cited by 14 publications

(6 citation statements)

References 61 publications

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“…First, the pricing dynamics have been considered extremely relevant. In this case (Gundlach & Hofmann, ), as the basic idea of the model is to use the second side, namely the advertisers, as the subsidiser for the first one, namely the readers who do not pay or pay less than the cost price to receive the service, from a client‐as‐a‐target perspective this platform offers the first side the attention of their customers (Filistrucchi et al, ). Second, the “quality” perspective, in particular, the number of advertising messages and the perception of quality by end‐users (Godes, Ofek, & Sarvary, ) and the overall platform quality related to the reduction of the entry barriers (Lau & Wydick, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Fostering digital platform innovation: From two to multi‐sided platforms

Trabucchi

Buganza

2019

Creat Innov Manage

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Two-sided markets and digital platforms are becoming increasingly relevant in the modern scenario. Companies like Airbnb and Uber are inspiring many other firms in different fields that share their basic structure: they match two (or more) groups of customers. This research aims at exploring the innovation strategies companies such as these rely on to expand their basic structure towards more complex models. Being inspired by previous models in the field and considering the role that big data seems to play in these businesses, a first conceptual model is presented. Therefore, 100companies-using mobile apps as the empirical setting-are explored in this research to understand the common behaviors concerning evolution. In the end, three strategies are presented: Supply (Side) Expansion, Transactional Advertising, and Data Trading. These strategies are further discussed to highlight two main directions of innovation-ecosystem innovation and data push innovation-which may be merged giving birth to multi-sided epiphanies. The paper contributes to the literature showing various strategies and their implication to foster innovation on two-sided platforms.Moreover, it shows possible ways to exploit the value embedded in the complex ecosystems of the relationships they create.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Fostering digital platform innovation: From two to multi‐sided platforms

Trabucchi

Buganza

2019

Creat Innov Manage

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“…The study of revenue models from a brand perspective provides new insight into this area of research. In the online news market, with an abundant supply of news available, news has been perceived as a highly substitutable commodity, and the reluctance to pay for digital news is widespread among the public (Gundlach & Hofmann, 2017). On the other hand, the success of certain firms is attributed to the quality and exclusiveness of the content (Vara-Miguel, Sanjurjo-San Martín, & Díaz-Espina, 2014) and the presence of strong brands (Bleyen & van Hove, 2010;McDowell, 2011;Mensing, 2007;Sjøvaag, 2016).…”

Section: Revenue Modelsmentioning

confidence: 99%

Cross-National Similarities and Differences between Legacy and Digital-Born News Media Audiences

Vara-Miguel

2020

MaC

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The decline of the news business model for print newspapers in many Western countries and the digital disruption caused by the Internet have influenced the rise of digital-born news media. These new media are different from legacy brands in terms of business models, distribution strategies, corporate organisation, and editorial priorities. It would be expected that the different nature of both legacy and digital-born news media has driven to two types of significantly different audiences. This article aims to analyse whether there are significant differences between the users of these two types of media, by comparing the online audiences of five European countries’ (United Kingdom, Germany, France, Spain, and Italy) legacy and digital-born media brands in 2015 and 2019. The article will focus on four aspects: demographic and socioeconomics profiles (sex, age, income and level of education); interest in news; payment for online news; and media trust.

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“…Regarding the influence of the type of news context, several studies show that readers' willingness to pay for news via mobile apps is significantly lower compared to that of the readers' of desktop websites and print editions (Berger, Matt, Steininger, & Hess, 2015;Chyi, 2012). On the other hand, it has also been shown that when readers are not willing to pay for online news, they are more likely to accept advertising (Gundlach and Hofmann, 2017), which may suggest that readers of free mobile news apps may be more open towards native advertising formats. Considering these factors that could all have an effect on readers' perceptions of the news outlet, more research is need to gain a better understanding of when and how native advertising has an influence on readers' perceptions of the news outlet.…”

Section: Consequences For the (Mobile) News Outletsmentioning

confidence: 99%

“…This indicates an implicit social contract between them, advertisers, and news media (Gordon and De Lima-Turner, 1997); it seems that readers are tolerating native advertisements in exchange for free access to news (Gundlach and Hofmann, 2017). However, although native ads are tolerated (and generally more positively evaluated than traditional online advertising formats), they should not disturb the user experience.…”

Section: Implications For the News Outletmentioning

confidence: 99%

Exploring readers’ evaluations of native advertisements in a mobile news app

Krouwer

Poels

Paulussen

2019

Journal of Media Business Studies

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Mobile news consumption is rising quickly, just as the appearance of native advertisements on mobile news platforms, yet little is known about readers' mobile native advertising recognition and perceptions. This qualitative study, therefore, explores how readers recognise and perceive in-feed native advertisements in a mobile news app. Usability tests combined with interviews with 24 users of a national news app showed that in the mobile environment, readers are generally able to recognise native advertisements. The findings suggest four key factors that influence readers' evaluations: (1) perceived utility,(2) source credibility of the advertiser (3) perceived control and (4) recognisability. The results suggest that besides readers' advertising recognition, the advertisements' content and context play an important role in explaining readers' perceptions of native advertising.

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Preferences and willingness to pay for tablet news apps

Cited by 14 publications

References 61 publications

Fostering digital platform innovation: From two to multi‐sided platforms

Fostering digital platform innovation: From two to multi‐sided platforms

Cross-National Similarities and Differences between Legacy and Digital-Born News Media Audiences

Exploring readers’ evaluations of native advertisements in a mobile news app

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