Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

Lostakova, Hana; Curdova, Marketa

doi:10.3846/bm.2012.110

The 7th International Scientific Conference "Business and Management 2012". Selected Papers 2012

DOI: 10.3846/bm.2012.110

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Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

Hana Lostakova

Marketa Curdova

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Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

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References 23 publications

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