2015
DOI: 10.1094/cchem-07-14-0148-r
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Preference Mapping of Commercial Whole Wheat Breads

Abstract: Cereal Chem. 92(3):278-283Whole wheat breads are becoming a dominant presence in the market; however, the sensory qualities that drive consumer liking have not been well described. The purpose of this study was to identify sensory attributes and consumer acceptance of commercial whole wheat breads. Six whole wheat breads were evaluated for 26 attributes by a trained panel (N = 8). Two distinct groups of attributes were noted for the breads: those that were sweet, moist, and sticky versus those with characteris… Show more

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Cited by 7 publications
(7 citation statements)
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References 31 publications
(29 reference statements)
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“…A previous study 58 found that, as salt was reduced in bread, there was an increase in the consumers' selection of the dry attributes, and this was seen in this study as well. Soft and chewy were also found to be well‐liked by consumers in previous studies investigating bread 71,72 . Moreover, the presence of an aftertaste has a negative impact on consumers' liking of seaweed bread in a previous study 32 and, in agreement with the present study, no aftertaste was a driver of liking for consumers.…”
Section: Resultssupporting
confidence: 90%
“…A previous study 58 found that, as salt was reduced in bread, there was an increase in the consumers' selection of the dry attributes, and this was seen in this study as well. Soft and chewy were also found to be well‐liked by consumers in previous studies investigating bread 71,72 . Moreover, the presence of an aftertaste has a negative impact on consumers' liking of seaweed bread in a previous study 32 and, in agreement with the present study, no aftertaste was a driver of liking for consumers.…”
Section: Resultssupporting
confidence: 90%
“…The flavour of the GFA bread was described to have a toasted and “sweet coffee” flavour by a trained sensory panel (results not presented). Bernstein and Rose [ 23 ], in a study on the preference of commercial whole wheat breads, found that a large number of consumers (from Lincoln, USA) liked breads that were sweet.…”
Section: Discussionmentioning
confidence: 99%
“…Using a five-point hedonic scale (1 = dislike very much, 2 = dislike a little, 3 = not sure, 4 = like a little and 5 = like very much), the participants rated the appearance, aroma, flavour, and texture (in-mouth) attributes [ 23 ] of the bread samples, blind-coded with 3-digit random numbers. The instructions were phrased as follows: please look at/smell/taste/eat sample 123, how much do you like or dislike the appearance/smell/taste/texture of sample 123?…”
Section: Phase 2: Acceptance Of Bread Samples As Influenced By Health...mentioning
confidence: 99%
“…A decrease in bread consumption is related to overall changes in eating patterns in Poland as well as an increase in the supply and consumption of bread substitutes and convenience cereal products, including ready-to-eat cereals, fast foods [20] and quick breads [79]. At the same time, the decision-making process of bread purchasing is determined by sensory [20,82,83], health and nutrition attributes [20,82,83,84,85,86,87,88].…”
Section: Discussionmentioning
confidence: 99%