Preference Mapping for Product Optimization

Sensory determinants of refreshing

“…The relationships between refreshing scores and sensory profiles were investigated using the widely used internal preference mapping methodology (Mc Fie & Thomson, 1988;McEwan, 1996;Yackinous, Wee, & Guinard, 1999) where liking scores were replaced by refreshing scores. PCA was performed on the matrix of correlations.…”

Understanding consumer preferences for rice wines using sensory data

“…To relate the data from the descriptive analysis with the consumer results, extended internal preference mapping was used. 14,15,24 The descriptive sensory data were related to the preference dimensions determined by the sample mean preference data for each of the three clusters using regression analysis, which produced a map revealing which attributes and samples were related to preferences of consumers in three different clusters.…”

Sensory Methods of Flavour Analysis

“…Thus, to identify the highly preferred flavours or identify the flavours preferred by different market segments, preference mapping methods are used. Using these techniques, consumers' preference ratings are statistically related to the DA data (Schlich, 1995;McEwan, 1996), leading to the identification of sensory attributes driving consumer preferences and allowing reverse-engineering products to an optimum formula appealing to consumers (Moskowitz, 1994;Schlich et al, 2003).…”