T his study investigates people's implicit stereotype of the social group of the rich in terms of competence and warmth. We further examine the stereotype's relationship with temporal selves. Implicit Association Tests were used as measures of implicit social perception in a social comparison context. We also rated the degree of psychological connectedness between current and possible future selves across time. Our results demonstrate that the rich are implicitly perceived as having high levels of competence and low levels of warmth compared to the average person, and that a close psychological connectedness mitigates the negative perception of the rich. The implications and limitations of these findings are also discussed.Keywords: stereotype of the rich, Implicit Association Test, psychological connectedness, social perceptionSocial psychological research has previously demonstrated that social groups are stereotyped according to the characteristics of their social structure. Evidence has widely shown that people hold generally negative stereotypes about members of groups who are relatively disadvantaged, such as people with disabilities and those with low social status (Crocker & Major, 1989). However, people also possess ambivalent stereotypes about advantaged groups, such as the rich and the powerful (Fiske, Cuddy, Glick, & Xu, 2002). Moreover, previous research has shown that the explicit evaluations of social groups continue to bias social perceptions at an implicit level (Kunda & Spencer, 2003). However, although implicit and explicit psychological processes correlate well on occasion, the two types of processes are often dissociated (Rudman, 2004). Many social group attributes are automatically linked to the self. A social structure that is stereotypical of the social groups within that structure is characterised by status and power (Blader & Chen, 2012). People will spontaneously seek a higher position within a social structure in order to satisfy their innate motivation of the desire for status, which in turn further affects their overall feelings of self-worth (Anderson, Hildreth, & Howland, 2015). In addition, various social groups provide selfdefining goals to help facilitate the achievement of self over time (Gollwitzer & Kirchhof, 1998). Since goals are an individual's ideal and aspired conception of themselves, individuals are more likely to expect themselves to Address for correspondence: Chang-Jiang Liu, School of Psychology, Nanjing Normal University, 122 Ninghai Road, Gulou District, Nanjing, 210097, China. Email: chjliu@njnu.edu.cn. become, for example, advantaged rather than disadvantaged. Therefore, one strategy that contributes favourably to the advantaged groups could be for members of the group to associate their current selves with their possible but desirable future selves. In this current study, taking the rich as a relatively advantaged group, we will demonstrate that the self in terms of temporal selves serves as a mechanism through which a general positive stereotype pertaini...