Preference‐based segmentation: a study of meal preferences among Norwegian teenagers

Honkanen, Pirjo; Olsen, Svein Ottar; Myrland, Øystein

doi:10.1002/cb.137

Cited by 40 publications

(40 citation statements)

References 61 publications

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“…Another argumentative strategy was to encourage consumption because the food was healthy. This strategy has been proven less effective since children's health concerns are limited (Berg, Jonsson, & Conner, 2000;Honkanen, Olsen, & Myrland, 2004).…”

Section: Discussionmentioning

confidence: 99%

The role of family communication and parents' feeding practices in children's food preferences

2015

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This study used Family Communication Patterns Theory (FCPT) to explore how familydinner-related communication takes place and how parents' feeding practices may be associated with children's preferences for dinner meals. The sample consisted of 12 dyads with seven-and eight-year-old Norwegian children and their parents. In-depth photo interviews were used for collecting data. Interview transcripts and photographs were examined through content analysis.Results indicated that most families were conversation oriented, and communication tended to shift from consensual during weekdays to pluralistic at weekends. On weekdays, the dinner menu was often a compromise between children's preferences and parents' intentions to provide quick, healthy dinner options for the family. To a greater extent at weekends, children were allowed to choose dinner alternatives for the entire family. Restriction of unhealthy dinner alternatives was the practice most used to control children's diets and, in fact, might explain children's high preferences for unhealthy dinner alternatives. Results underline the importance of giving children control of what they eat and being responsive to children's preferences while guiding them towards healthy dinner alternatives rather than using force and restriction. From a more theoretical perspective, this study explored how FCPT could be combined with theories about parents feeding practices to understand meal preferences and choices among young children and their families, and how time and situation (context) influence families' communication patterns and feeding practices in their homes.

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Section: Discussionmentioning

confidence: 99%

The role of family communication and parents' feeding practices in children's food preferences

2015

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“…In contrast, segments may not be linked to media profiles, because not all food choice motives are reliably related to specific demographics. The price motive, for example, has been related to age in some studies (67,97) but not in others (89) .…”

Section: Food Choice Motivesmentioning

confidence: 99%

Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

et al. 2014

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It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surprisingly little attention in this respect. Therefore, the present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase. Each of the segmentation bases had strengths as well as weaknesses regarding seven evaluation criteria. Given that both product design and communication are useful tools to increase the appeal of functional foods, we argue that elderly consumers in this market may best be segmented using a preference-based segmentation base that is predictive of behaviour (for example, attributes and benefits sought), combined with a characteristics-based segmentation base that describes consumer characteristics (for example, demographics). In the end, the effectiveness of (combinations of) segmentation bases for elderly consumers in the functional food market remains an empirical matter. We hope that the present review stimulates further empirical research that substantiates the ideas presented in this paper.

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“…They have a higher tendency than adults to build their attitudes on affect and hedonistic feelings (Borgers, et al 2000;Lumeng et al, 2008). This may be a reason why children and young consumers are less concerned about healthy food (Berg et al, 2000;Honkanen et al, 2004). Aikman et al (2006) introduce five information bases for food attitudes: positive and negative affect, general and specific sensory qualities, and abstract cognitive qualities.…”

Section: Children's Attitude Towards Seafoodmentioning

confidence: 99%

“…Blissett, 2011;Melbye et al, 2012). Honkanen et al (2004) found that Norwegian teenagers aged 14-18 usually preferred dinner options such as pizza, tacos, hamburgers and pasta over seafood. Of the total, 37% were described as fish haters, while 27% were categorized as fish lovers.…”

Section: Children's Attitude Towards Seafoodmentioning

confidence: 99%

Exploring seafood socialization in the kindergarten: an intervention’s influence on children’s attitudes

Alm

Olsen

2015

Young Consumers

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Purpose -This paper aims to enhance understanding of the influence of increased food availability and social learning in kindergartens on children's attitudes towards food. In addition, it discusses questions regarding children and their parent's attitudes and seafood consumption at home.Design/methodology/approach -The study employs a qualitative approach that includes semi structured interviews with twenty-four Norwegian children aged 4-6 years, interviewed in pairs. They represented two public kindergartens. One group attended a seafood intervention and the other did not. The intervention comprised seafood served as lunch twice per week, in addition to various educational activities designed to increase children's knowledge of seafood.Findings-Children who attended the seafood intervention used more cognitive associations by describing seafood as healthy. They also expressed more positive attitudes towards seafood compared with the other children. The findings indicate a stronger socialization effect from parents than preschool teachers. Research limitations/implications-The children proved to have limited cognitive and communicative abilities for participation in semi structured interviews. Future studies should consider older samples and/or methods that are more adapted to their cognitive abilities.Results cannot be generalized due to the relative small sample and performed in one culture.Social implications-To promote a healthier diet, children's caregivers and school authorities should make seafood more available. Preschool teachers should be encouraged to eat meals with the children in order to function as positive role models.Originality/value-The study addresses a currently under-researched issue concerning the influence of kindergartens on children's food attitudes towards a specific food category.

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Preference‐based segmentation: a study of meal preferences among Norwegian teenagers

Cited by 40 publications

References 61 publications

The role of family communication and parents' feeding practices in children's food preferences

The role of family communication and parents' feeding practices in children's food preferences

Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

Exploring seafood socialization in the kindergarten: an intervention’s influence on children’s attitudes

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