How to Read Donald Duck 2018
DOI: 10.2307/j.ctv62hf1k.4
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“…This translated in media and communication studies in the region, adopting similar views where media in the centre produced content that was consumed in the periphery and with it exercised hegemonic control by reproducing ideology. Perhaps the most emblematic of these studies was the work done on Walt Disney’s influence on Latin American audiences, titled ‘To Read Donald Duck’ (Dorfman and Mattelart, 1978), but others such as the seminal work of Marta Colomina de Rivera (1968) titled ‘The alienating guest’ on the ideological effects of television on children, preceded it by a decade.…”
Section: The Link With Critical Sociologymentioning
confidence: 99%
“…This translated in media and communication studies in the region, adopting similar views where media in the centre produced content that was consumed in the periphery and with it exercised hegemonic control by reproducing ideology. Perhaps the most emblematic of these studies was the work done on Walt Disney’s influence on Latin American audiences, titled ‘To Read Donald Duck’ (Dorfman and Mattelart, 1978), but others such as the seminal work of Marta Colomina de Rivera (1968) titled ‘The alienating guest’ on the ideological effects of television on children, preceded it by a decade.…”
Section: The Link With Critical Sociologymentioning
confidence: 99%
“…For decades, scholars and activists have been tracing ways in which Western texts and images depicted ‘Africa’ through the racialised lens of the colonial ‘other’,5 resulting in a number of negative and stereotyped ideas, such as Africa as an accumulation of misery, as an uncivilised dangerous space requiring external moderation, and a complete opposite: a vast savannah in which people and animals live in harmony 6–8. Many of these imaginaries of Africa have been perpetuated and even invigorated by the entertainment industry—particularly via movies and cartoons9—leading to what is sometimes called the ‘disneyfication’ of the continent with prime examples being The Lion King , Tarzan or the Madagascar series. A recent analysis of 50 movies produced over a span of 100 years showed three main tropes of how the continent has been portrayed: ‘the wild Africa’ without urban settlements; ‘the exotic colonial city’, emphasising the street markets and westerners encountering the mysterious ‘other’; and, ‘the Afropessimist city’ underlining urban poverty, corruption and violence 10…”
mentioning
confidence: 99%
“…During the 1970s and 1980s, Western media products, particularly American movies and TV series, dominated global media flows and consumption across continents (Schiller, 1976; 1991; Dorfman and Mattelart, 1975). Yet, U.S. exports of television began to decline in the 1970s and 1980s in some countries in response to local competition (Straubhaar, 1991: 45).…”
mentioning
confidence: 99%