“…Bey, ; Fava, ; Hunkeler et al, ; Linnanen, ; Remmen et al, ; Sonnemann, Gemechu, Remmen, Frydendal, & Jensen, ; Swarr & Fava, ). However, previous studies show that in practice, LCM has been a company internal activity as “corporate LCM” (Baumann, Lindahl, Scandelius, Schmidt, & Sonnemann, ; Nilsson‐Lindén, Baumann, Rosén, & Diedrich, ; Sánchez et al, ). However, recent developments reveal a new type of LCM practice, one in which multiple industry actors join product‐chain‐specific initiatives to make product chains more sustainable.…”