Preface

Coffee in capsules consumers’ behaviour: a quantitative study on attributes, consequences and values

“…Among these benefits, consumers are concerned with avoiding waste, contributing to the environment and saving time and money. The mentioned above results corroborate with researchers who are studying consumers’ concerns about environmental issues regarding CIC consumption (Almeida and Spers, 2020; Filimonau et al , 2019; Abuabara et al , 2019; Maciejewski et al , 2019; Gandia et al , 2018b). Hence, stakeholders involved in industrialisation, public policies and organisations related to the environment and marketing, must make efforts that CIC generates Rational benefits to consumers.…”

“…However, Abuabara et al (2019) and Maciejewski et al (2019) studied consumers’ concerns on the environmental problems derivated of CIC’ consumption. Thus, although consumers perceive that CIC consumption avoids coffee waste, and saves time, it is worth to note that CIC has more aggregated value, and as a consequence, is more expensive per unit and that the use of capsules generates recycling needs (Almeida and Spers, 2020; Filimonau et al , 2019).…”

“…A third limitation of the present work is that it contemplates only CIC´ consumers in Brazil. Consumer behaviour is widely known to be affected by cultural, social, economic and technological aspects (Almeida and Spers, 2020; Malhotra et al , 2017). Thus, future research may include consumers residing in other countries, to promote external validation of the scale proposed in this paper.…”

“…fertilisers, irrigation, pesticides), rural producers, organisations responsible for storage, industrialisation, logistics, financing, marketing, standardisation and regulation, certification, retailing, food services (e.g. bakeries, coffee shops, restaurants, hotels), researchers, consultants and consumers of CIC (Almeida and Spers, 2020; Torga and Spers, 2020; Abuabara et al , 2019; Boaventura et al , 2018; Sá et al , 2017).…”