Abstract:This article is the result of a scientific investigation and has been raised around the objective of analyzing and comparing the influence of personal and social characteristics on the predisposition to innovate in the young consumers of Villavicencio - Colombia and Coatzacoalcos - Mexico. For the development was carried out to survey 1591 university students of the two cities. The age range of the sample was between 17 and 25 years. To this end, the University of Los Llanos and the Universidad Veracru… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.