2015
DOI: 10.1166/asl.2015.6209
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Predictors of Web-Based Transactions: Examining Key Variations Within an Intra-National Culture

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Cited by 2 publications
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“…Hofstede [26][27][28] introduced the concept of national culture, whereby nations are assumed to be homogenous and mono-cultural. However, other researchers have argued that this assumption is fundamentally flawed and that several countries such as Malaysia are multi-cultural and research should therefore account for within-country cultural heterogeneity [29,30]. This study focusses on two dominant ethnic groups, Malays and Chinese, which together constitute almost 90% of Malaysia's population and are a sufficiently large sample to represent the residents of Malaysia.…”
Section: Socio-demographic Variable-malay Vs Chinese Ethnic Groupsmentioning
confidence: 99%
“…Hofstede [26][27][28] introduced the concept of national culture, whereby nations are assumed to be homogenous and mono-cultural. However, other researchers have argued that this assumption is fundamentally flawed and that several countries such as Malaysia are multi-cultural and research should therefore account for within-country cultural heterogeneity [29,30]. This study focusses on two dominant ethnic groups, Malays and Chinese, which together constitute almost 90% of Malaysia's population and are a sufficiently large sample to represent the residents of Malaysia.…”
Section: Socio-demographic Variable-malay Vs Chinese Ethnic Groupsmentioning
confidence: 99%