Predictors of the consistency between healthy snack choice intentions and actual behaviour

Likelihood of buying healthy convenience food: An at-home testing procedure for ready-to-heat meals

“…Conversely, a strong positive taste attitude increases the likelihood of choosing a chocolate bar over an apple. This is in line with the results from Weijzen, Graaf, and Dijksterhuis (2009), who found that a healthy snack choice is far more often preceded by a healthy intention than by an unhealthy intention, suggesting that individuals who intend to make a healthy choice seem at least more likely to do so than those who do not make such plans. Health orientation is also found to affect consumers' fish consumption (Olsen, 2003), while perceived product inconvenience has a negative effect on fish consumption (Rortveit & Olsen, 2009), indicating that consumers' food choice is dependent on a trade-off between convenience aspects on one side, and health-related aspects on the other.…”

An extension of the theory of planned behavior to predict immediate hedonic behaviors and distal benefit behaviors

“…Whilst there was support for differences in cognitive antecedents of the immediate hedonic behaviour and the distal benefit behaviour, these differences may have proliferated had participants not shown a significant preference for fruit. That is, individuals who consider healthy snacks as pleasant are unlikely to be highly vulnerable to an intentionbehaviour discrepancy, as the healthy snacks may provide both delayed and immediate rewards (Weijzen et al, 2009 …”

“…Due to a lack of specific validated measures for snacking, items were selected in line with a previous snacking study (Weijzen, de Graaf, & Dijksterhuis, 2009), but adapted to fit the Australian demographic.…”

“…Diet Preference was assessed by 16 different food items each measured on a 7-point semantic differential scale anchored by "I would definitely not choose it" (1) to "I would definitely choose it" (7). Items were selected in line with a previous snacking study (Weijzen et al, 2009), but adapted to fit the Australian demographic.…”

Do Health Claims and Prior Awareness Influence Consumers' Preferences for Unhealthy Foods? The Case of Functional Children's Snacks

“…Two children's snacks, one salty (chips) and one sweet (croissants), which are generally perceived as ''unhealthy'' snack variations (Weijzen, de Graaf, & Dijksterhuis, 2009), were selected to test for variations in the significance of functionality in the carrier products. Attributes selected for the experimental design constitute concrete elements of the products' marketing mix focusing on parents' purchase decision, namely functionality, flavor, and price (see Table 1).…”