Predictors of Multitasking with Media: Media Factors and Audience Factors

Working memory, fluid intelligence, and impulsiveness in heavy media multitaskers

“…Other studies have reported relationships between personality traits and measures of multitasking. Jeong and Fishbein (2007) found sensation seeking to be predictive of media multitasking behavior in teenagers and König, Oberacher, and Kleinmann (2010) reported a relationship between impulsivity and multitasking behavior Fig. 1 The relationship between the scores on the Media Multitasking Index and the motor impulsivity component of the Barratt Impulsivity Scale at work, although impulsivity was not correlated with a selfreported preference for polychronicity.…”

Multiple media use, polychronicity and multitasking: A review of literature and proposed research directions

“…It is defined using various terms including: 'media multitasking' (Bardhi et al, 2010;Foehr, 2006;Wang, Srivastava, Powers, Brady, D'Angelo, J. & Moreland, 2012); 'simultaneous media usage' (Pilotta, Shultz, Drenik & Rist, 2004;Pilotta & Shultz, 2005); 'polychronic media consumption' (Daugherty et al, 2005) and 'multitasking with media' (Jeong & Fishbein, 2007). In conjunction with the variation in terminology, examination of Table 1 (p.24) indicates confusion surrounding the conceptualisation of definitions.…”

“…A limited attempt is made to examine antecedents of multitasking resulting in the identification of audience and media factors (Bardhi et al, 2010;Carrier et al, 2009;Foehr, 2006;Jeong & Fishbein, 2007), but with the exception of Carrier et al (2009), this work is questionable due to its lack of theoretical grounding. Consequences of multitasking behaviour have been addressed to a very limited extent (Bardhi et al, 2010;Wang & Tchernev, 2012;Ophir, Nass & Wagner, 2009;Voorveldt, 2011;Srivista, 2013), although again these studies only examine very limited combinations of media.…”

How text and audio chat change the online video experience

“…However, this literature is primarily focused on task performance and does not address people's enjoyment of the experience. Many people, especially young people, enjoy combining media use with another non-media activity [12]. Media use might reduce social anxiety and selfconsciousness when talking with others because the video takes peoples' attention away from themselves.…”