Christensen et al [1] received high scores from the review panel for their article's innovative approach and public interest appeal. The study assessed the bioaccumulation of persistent organic pollutants (POPs) in coastal grizzly bears in the remote Koeye River watershed located on the central coast of British Columbia, Canada. It had many strong elements including the focus on a charismatic species, detailed chemical analyses of a large suite of polychlorinated biphenyls (PCBs), chlorinated pesticides, and polybrominated diphenyl ethers (PBDEs) using high-resolution mass spectrometry, a strong set of ancillary data characterizing the diets, and useful insights from bioaccumulation modeling. By collecting fecal/scat samples, testing was non-invasive and focused on what the bears were depurating. Dietary items (salmon and plants) available to the bears in the spring and fall months were also analyzed. The authors reached the surprising conclusion that the plant-rich spring and summer diet of the grizzlies resulted in a drawdown of POPs previously acquired through the consumption of salmon during the fall, to such an extent that net biomagnification is reduced, thus explaining why these top predators have low levels of POPs compared to other top mammalian predators like polar bears, seals, and whales. The study is a major contribution to our knowledge of bioaccumulation in terrestrial wildlife and illustrates that the term persistent is more relative than often assumed. REFERENCE [1] Christensen JR, Yunker MB, MacDuffee M, Ross PS. 2013. Plant consumption by grizzly bears reduces biomagnification of salmon-derived polychlorinated biphenyls, polybrominated diphenyl ethers, and organochlorine pesticides. Environ Toxicol Chem 32:995-1005.