Predictors of enhancing human physical attractiveness: Data from 93 countries

Kowal, Marta; Sorokowski, Piotr; Pisanski, Katarzyna; Valentová, Jaroslava Varella; Varella, Marco Antônio Corrêa; Frederick, David A.; Al-Shawaf, Laith; García, Felipe E.; Giammusso, Isabella; Gjoneska, Biljana; Kozma, Luca; Otterbring, Tobias; Παπαδάτου-Παστού, Μαριέττα; Pfuhl, Gerit; Stöckli, Sabrina; Studzińska, Anna; Toplu-Demirtaş, Ezgi; Touloumakos, Anna K.; Bakos, Bence E.; Batres, Carlota; Bonneterre, Solenne; Czamanski-Cohen, Johanna; Dacanay, Jovi C.; Deschrijver, Eliane; Fisher, Maryanne L.; Grano, Caterina; Grigoryev, Dmitry; Kačmár, Pavol; Kozlov, Mikhail V.; Manunta, Efisio; Massar, Karlijn; McFall, Joseph P.; Mebarak, Moisés; Miccoli, Maria Rosa; Milfont, Taciano L.; Prokop, Pavol; Aavik, Toivo; Arriaga, Patrí­cia; Baiocco, Roberto; Čeněk, Jiří; Çetinkaya, Hakan; Duyar, İzzet; Guemaz, Farida; Ishii, Tatsunori; Kamburidis, Julia; Khun-Inkeeree, Hareesol; Lidborg, Linda H; Manor, Hagar; Nussinson, Ravit; Omar-Fauzee, Mohd Sofian; Pazhoohi, Farid; Ponnet, Koen; Santos, Anabela Caetano; Senyk, Oksana; Spasovski, Ognen; Vintilă, Mona; Wang, Austin H.; Gyesook, Yoo; Zerhouni, Oulmann; Amin, Rizwana; Aquino, Sibele; Boğa, Merve; Boussena, Mahmoud; Can, Ali R.; Can, Seda; Castro, Rita; Chirumbolo, Antonio; Çoker, Ogeday; Cornec, Clément; Dural, Seda; Eder, Stephanie J.; Moharrampour, Nasim Ghahraman; Grassini, Simone; Hristova, Evgeniya; İkizer, Gözde; Kervyn, Nicolas; Koyuncu, Mehmet; Kunisato, Yoshihiko; Lins, Samuel Lincoln Bezerra; Mandzyk, Tetyana; Mari, Silvia; Mattiassi, Alan D. A.; Memisoglu-Sanli, Aybegum; Morelli, Mara; Novaes, Felipe Carvalho; Parise, Miriam; Banai, Irena Pavela; Perun, Mariia; Plohl, Nejc; Sahli, Fatima Zahra; Šakan, Dušana; Smojver‐Ažić, Sanja; Solak, Çağlar; Söylemez, Sinem; Toyama, Asako; Włodarczyk, Anna; Yamada, Yuki; Abad-Villaverde, Beatriz; Afhami, Reza; Akello, Grace; Alami, Nael H.; Alma, Leyla; Argyrides, Marios; Atamtürk, Derya; Burduli, Nana; Cardona, Sayra; Carneiro, João; Castañeda, Andrea; Chałatkiewicz, I.; Chopik, William J.; Chubinidze, Dimitri; Conroy‐Beam, Daniel; Contreras‐Garduño, Jorge; Silva, Diana Ribeiro da; Don, Yahya B.; Donato, Silvia; Dubrov, Dmitrii; Duračková, Michaela; Dutt, Sanjana; Ebimgbo, Samuel O.; Estevan, Ignacio; Etchezahar, Edgardo; Fedor, Peter; Fekih‐Romdhane, Feten; Frąckowiak, Tomasz; Galasinska, Katarzyna; Gargula, Łukasz; Gelbart, Benjamin; Yepes, Talia Gomez; Hamdaoui, Brahim; Hromatko, Ivana; Itibi, Salome N.; Jaforte, Luna; Janssen, Steve M. J.; Jović, Marija; Kertechian, Kevin Sevag; Khan, Farah; Kobylarek, Aleksander; Koso-Drljević, Maida; Krasnodębska, Anna; Križanić, Valerija; Landa-Blanco, Miguel; Mailhos, Álvaro; Marot, Tiago Azevedo; Dorčić, Tamara Martinac; Martínez-Banfi, Martha; Yusof, Mat Rahimi; Mayorga-Lascano, Marlon; Mikuličiūtė, Vita; Mišetić, Katarina; Musil, Bojan; Najmussaqib, Arooj; Muthu, Kavitha Nalla; Natividade, Jean Carlos; Ndukaihe, Izuchukwu L.G.; Nyhus, Ellen K.; Oberzaucher, Elisabeth; Omar, Salma Samir; Ostaszewski, Franciszek; Pacquing, Ma. Criselda T.; Pagani, Ariela Francesca; Park, Ju Hee; Pirtskhalava, Ekaterine; Reips, Ulf‐Dietrich; Reyes, Marc Eric S.; Röer, Jan Philipp; Şahin, Ayşegül; Samekin, Adil; Sargautytė, Rūta; Semenovskikh, Tatiana; Siepelmeyer, Henrik; Singh, Sangeeta; Sołtys, Alicja; Sorokowska, Agnieszka; Soto-López, Rodrigo; Sultanova, Liliya; Tamayo-Agudelo, William; Tan, Chee‐Seng; Topanova, Gulmira T.; Bulut, Merve Topcu; Trémolière, Bastien; Tulyakul, Singha; Türkan, Belgüzar Nilay; Urbanek, Arkadiusz; Volkodav, Tatiana; Walter, Kathryn V.; Yaakob, Mohd Faiz Mohd; Zumárraga-Espinosa, Marcos

doi:10.1016/j.evolhumbehav.2022.08.003

Cited by 17 publications

(8 citation statements)

References 150 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Social media has become the most profitable channel for global marketers (Nielsen, 2022), who spend a growing share of their advertising budget on social media marketing to increase brand awareness, improve brand image, encourage interactions with users and boost sales (Cavusoglu and Demirbag-Kaplan, 2017; Felix et al , 2017; Michaelidou et al , 2022). This type of marketing has been regarded as potentially more persuasive than other types due to their uninterrupted availability, interactivity, ubiquity and effective targeting (Buchanan et al , 2018a; Javornik et al , 2022; Kannan and Li, 2017; Kelly et al , 2015b; Kowal et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

Ares

Alcaire

Gugliucci

et al. 2023

EJM

Self Cite

View full text Add to dashboard Cite

Purpose The current research aimed to examine the prevalence of Instagram posts featuring ultra-processed products targeted at adolescents in Uruguay and hence investigate the frequency of such posts among a vulnerable consumer segment in a country that cannot be classified as WEIRD (i.e. Western, educated, industrialized, rich and democratic). Design/methodology/approach The study relied on a cross-sectional content analysis. A total of 2,014 Instagram posts promoting ultraprocessed products or brands commercializing such products, generated by 118 Instagram accounts between August 15th, 2020, and February 15th, 2021, were analyzed. Nine indicators of food marketing targeted at adolescents were selected to identify posts targeted at this age segment. Inductive coding was used to describe the content of the posts. Descriptive statistics and generalized linear models were used to analyze the data. Findings In total, 17.6% of the posts were identified as targeted at adolescents. Graphic design and adolescent language were the most prevalent indicators of marketing targeted at adolescents, followed by explicit references to adolescents or young adults and memes. Posts identified as targeted at adolescents mainly promoted snacks and discretionary foods. Differences in the content of posts identified as targeted and not targeted at adolescents were observed. Research limitations/implications The analysis was restricted to one social media platform in one country during a limited period of time, which limits the generalizability of the findings to other media platforms, samples and settings. Social implications Results stress the need to implement digital food marketing regulations to reduce exposure of adolescents to the deleterious effects of stemming from marketing of unhealthy foods and provide empirical evidence to inform their development. Originality/value The study breaks new ground by analyzing the prevalence and exploring the characteristics and content of Instagram posts promoting ultra-processed products to adolescents in an under-researched geographic area of the world.

show abstract

Section: Introductionmentioning

confidence: 99%

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

Ares

Alcaire

Gugliucci

et al. 2023

EJM

Self Cite

View full text Add to dashboard Cite

show abstract

“…Nevertheless, although the ICC of the TLS-15 and TLS-45 did not differ for Intimacy and Passion (as indicated by the confidence intervals), Commitment of the TLS-45 had a higher ICC and, thus, was more stable than Commitment of the TLS-15. After confirming the good psychometric properties of the TLS-15 in Studies 2 and 3, we proceeded with a large, cross-cultural investigation in Study 4 that was part of a larger research project focused on love, mate attraction, and physical attractiveness (see, e.g., Kowal et al, 2022).…”

Section: Discussion Of Studymentioning

confidence: 99%

Validation of the Short Version (TLS-15) of the Triangular Love Scale (TLS-45) across 37 Languages

Kowal¹,

Sorokowski²,

Dinić³

et al. 2022

Preprint

View full text Add to dashboard Cite

Love is a worldwide known phenomenon that affects many aspects of human life, including considering a romantic partner with whom to bond. Thus, developing a reliable and valid measure of love experiences is crucial. One of the most popular tools to test love levels is Sternberg's 45-item Triangular Love Scale (TLS-45), which measures three love components: Intimacy, Passion, and Commitment. However, our literature review reveals that the majority of studies (64%) use a broad variety of shortened versions of the TLS-45. To achieve scientific consensus and improve the reliability, comparability, and generalizability of results across studies, here, we develop a short version of the scale–the TLS-15–which contains 15 items with a 5-point rather than 9-point response scale. In Study 1 (N = 7,332), we re-analyzed secondary data from a large-scale multinational study that validated the original TLS-45 to establish whether the scale could be truncated. In Study 2 (N = 307), we provided evidence for the three-factor structure of the TLS-15 and its reliability. Study 3 (N = 413) confirmed convergent validity and test-retest stability of the TLS-15. Study 4 (N = 60,311) presented a large-scale validation across 37 linguistic versions of the TLS-15 on a cross-cultural sample spanning every continent of the globe. The overall results provided support for the reliability, validity, and cross-cultural invariance of the TLS-15, which could be used as a measure of love components–separately or jointly as a three-factor measure.

show abstract

“…Males, as a rule, are judged most positively by their masculine characteristics (i.e., agentic traits), while females are judged most positively on feminine characteristics (i.e., communal traits) (Hill and Lando 1976;Kiang and Takeuchi 2009). On the one hand, it is argued that physical attractiveness plays a more important role for females because they invest more time and resources in improving their looks and have greater opportunities to exploit this in various aspects of life (Hakim 2010;Kowal et al 2022). On the other hand, physical attractiveness might be detrimental for females in environments where being considered attractive violates traditional gender stereotypes.…”

Section: Physical Attractiveness and Gendermentioning

confidence: 99%

Physical attractiveness and intergenerational social mobility

Gugushvili,

Bulczak

2023

Social Science Quarterly

View full text Add to dashboard Cite

ObjectivePhysical attractiveness is often studied in relation to various life outcomes, but there is a lack of research on its links to intergenerational educational, occupational, and income mobility. Individuals may use physical attractiveness as one of the channels for experiencing upward or avoiding downward social mobility.MethodsUsing data about 11,583 individuals from the United States National Longitudinal Study of Adolescent Health, we contribute to the existing scholarship by investigating if physical attractiveness, assessed when individuals are around 15 years old, is an important predictor of intergenerational social mobility measured after 20 years.ResultsWe find that physical attractiveness matters both for males’ and females’ intergenerational social mobility outcomes, but it is more important for males, even when childhood characteristics, such as various aspects of parental socioeconomic position, individuals’ health, a proxy for IQ, neighborhood conditions, and interviewers’ fixed effects, are accounted for using imputed data for observations with missing information. Across three measures of social mobility—education, occupation, and income—physically attractive males are more likely to be socially mobile than males of average attractiveness.ConclusionPhysical attractiveness is an independent predictor of intergenerational social mobility outcomes regarding individuals’ educational, occupational, and income attainment.

show abstract

Predictors of enhancing human physical attractiveness: Data from 93 countries

Cited by 17 publications

References 150 publications

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

Validation of the Short Version (TLS-15) of the Triangular Love Scale (TLS-45) across 37 Languages

Physical attractiveness and intergenerational social mobility

Contact Info

Product

Resources

About