Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers

Balasubramanian, Vaishnavi; Justus, T. Frank Sunil

doi:10.1504/ijemr.2023.10055114

IJEMR

2023

DOI: 10.1504/ijemr.2023.10055114

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Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers

Vaishnavi Balasubramanian¹,

T. Frank Sunil Justus²

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Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers

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