2022
DOI: 10.1080/1331677x.2022.2053782
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Predictors of customers’ continuance intention of mobile banking from the perspective of the interactivity theory

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Cited by 18 publications
(43 citation statements)
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References 73 publications
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“…Second, the research model proposes utilitarian and hedonic experiences directly and indirectly (through satisfaction mediation) determines the likelihood of continuing the service. Most research on mobile banking has used technology acceptance models (Srivastava & Vishnani, 2021; Yin & Lin, 2022) and has rarely considered hedonic elements. Although recent research (Petrović et al, 2022) includes utilitarian and hedonic elements, they are not directly related to continued use intention.…”
Section: Discussionmentioning
confidence: 99%
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“…Second, the research model proposes utilitarian and hedonic experiences directly and indirectly (through satisfaction mediation) determines the likelihood of continuing the service. Most research on mobile banking has used technology acceptance models (Srivastava & Vishnani, 2021; Yin & Lin, 2022) and has rarely considered hedonic elements. Although recent research (Petrović et al, 2022) includes utilitarian and hedonic elements, they are not directly related to continued use intention.…”
Section: Discussionmentioning
confidence: 99%
“…Usefulness (Davis, 1989) refers to how helpful the app is in achieving the user's need for banking services (Shin, 2021), while convenience refers to how accessible the app is. Consumers find mobile banking useful due to faster transactions, higher information transparency and personalized service which improves their efficiency (Yin & Lin, 2022). The app is a convenient method as there is no location constraint in availing banking services.…”
Section: Pragmatic Experiencementioning
confidence: 99%
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“…Usage rates in developed countries show that there is a similar potential for developing countries. Also, a considerable number of customers are still trying to have an acquaintance with using the technology of MB (Yin and Lin, 2022). Therefore, a comprehending better the behavioral processes for customers' use of this channel will facilitate managers to make more accurate decisions.…”
Section: Introductionmentioning
confidence: 99%