“…In this section, an interpretative hermeneutic analysis of representative documents on the discourse of microentrepreneurs was used through the following stages of structuring, categorization, contrast and interpretation, these were identified as: discourses on a purpose (PC-01), stakeholders and stakeholders (PC-02), social contribution, economic growth and human development (PC-03), certification (PC-04) and Impact decision (PC-05) For this, qualitative data analysis (Atlas.ti8, Scientific Software Development GmbH, Berlin, Germany) was used as an approach to extract, categorize and relate data segments from a large variety and volume of documents. From their analysis, the software helped us to discover patterns [87,88] Atlas.ti is a qualitative data analysis (QDA) software, and its most recent version is now a Windows-based application. For these authors, Atlas.ti8 provides some very useful tools in academic research, especially for social science disciplines.…”