Prediction of User Behaviour on the Basis of Key Determinants of Sustainability for Construction Products With the Help of the Analytic Hierarchy Process

Abstract

The variety of construction products on the market makes a decision-making process complex. The main purpose of this study consists in identifying the relative importance of sustainability characteristics in selecting construction products, in particular, wall paints, by non-experts, i.e. private households. For this purpose, with the hypothesis that environmental and health safety have a high priority, an AHP model is used for a comparison of three alternative wall paints, designed in the Super Decisions Software.