1991
DOI: 10.1086/209257
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Prediction of Consumer Behavior by Experts and Novices

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Cited by 87 publications
(49 citation statements)
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References 24 publications
(6 reference statements)
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“…The systematic sampling is also a widely adopted approach in marketing research when sampling frames are available (e.g. Armstrong, 1991;Johnson, 1999).…”
Section: Empirical Settingmentioning
confidence: 99%
“…The systematic sampling is also a widely adopted approach in marketing research when sampling frames are available (e.g. Armstrong, 1991;Johnson, 1999).…”
Section: Empirical Settingmentioning
confidence: 99%
“…For example, academics who specialized in consumer behavior were less successful at predicting the outcomes of studies conducted by consumer behavior researchers than were high-school students who had no formal education on the topic. The result occurred despite all of the studies having been published in the leading journal in the field, the Journal of Consumer Research (Armstrong 1991).…”
Section: Content and Deliverymentioning
confidence: 95%
“…It encompasses voluntary and involuntary acting, innate or learned/acquired reactions to a complex of conscious and subconscious processing of external and internal data, emotion and energy. Consumer behavior is difficult to predict, even for experts in this domain [3].…”
Section: Usability Concepts and Constructsmentioning
confidence: 99%