Prediction of abandonment in Spanish fitness centres

Clavel, Iván; García-Unanue, Jorge; Iglesias-Soler, Eliseo; Felipe, José Luis; Gallardo, Leonor

doi:10.1080/17461391.2018.1510036

Cited by 33 publications

(30 citation statements)

References 35 publications

(47 reference statements)

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“…This progress translates into more than 210,000 fitness centers worldwide, serving over 183 million members [1], and 63,644 clubs in Europe with 64.8 memberships [2]. In this context, fitness centers have become the reference sports facilities, helping sport promotion among society and adherence to physical activity [3,4]. Consequently, the fitness market has acquired greater complexity.…”

Section: Introductionmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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The growing interest in fitness services is demanding optimal service management and operation. This research aims to identify the best practices in fitness center management for increasing customer engagement and for long-term stability and sustainability of the business. A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market, and 3 premium). The managers were asked about their characteristics, the fitness center characteristics, and the managerial decisions and individual opinion. The results showed the best practices divided into five sections: customer service, offered service, marketing, facilities, and general terms and conditions. Kind customer service, the existence of loyalty programs, enough tangible quality, and online marketing strategies are essential for fitness centers’ success. Additionally, a fair fee and a maximum of a 15 min trip to the center should be guaranteed. This information has clear implications for promoting sporting habits and for engaging more people in physical activity, complementing the extensive quantitative data in the existing literature.

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Section: Introductionmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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“…Even though specific studies with women show that higher levels of cardiorespiratory fitness are associated with decreased risk of cardiovascular disease mortality [3], in Europe, only 36% of women exercise or play sports, and 52% never exercise or play any sports, with increasing age being a factor that decreases the frequency of exercising or playing sports [4]. This report also details that 11% of women engage in physical activity in fitness centres, confirming that these centres haves turned in important active lifestyle promoters [5]. In recent years, the number of women practising physical activity has increased [6,7].…”

Section: Introductionmentioning

confidence: 59%

Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age

Fernández-Martínez

Haro-González

Nuviala

et al. 2020

IJERPH

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Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.

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“…Other important limitations of the present study are that data on frequency of attendance were not recorded and that monthly payment of fitness center fees was used as the measure of adherence. In regards to the former, research has consistently shown a correlation between frequency of participation and adherence to PA practice (Clavel San Emeterio et al 2019, Garay et al 2014, Tsitskari et al 2014). However, a study conducted in a fitness center in Portugal found that weekly frequency of attendance did not predict retention (Gonçalves et al 2016), emphasizing the need for further work in this field.…”

Section: Discussionmentioning

confidence: 99%

“…In fact, individuals who train for a very short period of time may not even reach the desired physiological adaptations, which disappear wholly or partly after discontinuation (Kubo et al 2010). For this reason, adherence, retention and dropout rates in PA programs have been increasingly researched internationally (Cañamero et al 2019, Clavel San Emeterio et al 2019, Hooker et al 2016, Kinnafick et al 2014, Masuki et al 2015, Teychenne et al 2015, Viljoen and Christie 2015. Progress has been made in understanding the motivational factors associated with adoption of PA practice generally (Courneya et al 2012, Jones et al 2005, Pridgeon and Grogan 2012, Smith and Biddle 1999, but much remains to be learned about the factors underpinning consistent and long-term adherence to PA (Kinnafick et al 2014, Viljoen andChristie 2015).…”

Section: Introductionmentioning

confidence: 99%

“…Alternatively, some research has looked at these rates within HCFC settings but from a marketing perspective, establishing satisfaction levels and intention to repurchase as some of the main variables to understand PA adherence as consumer behavior (Cañamero et al 2019, Gonçalves et al 2016, Hurley 2004. While this body of work has provided invaluable insights into external and internal factors impacting on individual's initiation, adherence and long-term maintenance of PA practice, still very little is known about dropout, lapse and return patterns and its implications on adherence to exercise programs in the unsupervised setting of a HCFC (Clavel San Emeterio et al 2019, Costa et al 2009, Garay et al 2014.…”

Section: Introductionmentioning

confidence: 99%

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Prediction of abandonment in Spanish fitness centres

Cited by 33 publications

References 35 publications

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age

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