Predicting young customers’ intention to repurchase green plastic products: incorporating trust model into purchase intention model

Abstract

Purpose This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also evaluates the role of gender moderation in the green repurchase intention formation model. Design/methodology/approach A total of 314 young consumers of green plastic products in Bandung, Indonesia were determined for this study. This study used variance-based partial least squares (PLS) to evaluate the proposed model and examine the hypothesized relationship, by means of SmartPLS 3. The construct validity and reliability were evaluated by testing the measurement model, while the proposed hypotheses were examined by testing the structural model. Findings The assessment of the proposed model using PLS reveals that the incorporation of green trust model increases the prediction strength of green repurchase intentions model on green plastic products. Further, this study shows that, in general, gender did not moderate the formation of green repurchase intentions. Research limitations/implications Besides broadening the green repurchase intention theory, this finding offers a direction for green plastic businesses to improve their capability and their marketing strategies. This study offers an important contribution in understanding young consumers’ intentions to buy green plastic products, although it has several drawbacks. In the future, to increase its generalization, this study can be replicated on young consumers in other developing and developed countries, and this model can also be tested in other segments. Originality/value To the best of the authors’ knowledge, there are no published studies that have tested the repurchase intention model for green plastic products, and none of the past studies have incorporated these models to explain repurchase intention toward green plastic products. Furthermore, the inclusion of gender roles in green repurchase intentions for green plastic products is important to be explored.

Business Survival of Small and Medium-Sized Restaurants through a Crisis: The Role of Government Support and Innovation

“…We applied partial least squares (PLS), a component-based structural equation modeling (SEM), for data analysis and model testing in this study. SEM analysis is used to analyze the link among latent variables (endogenous and exogenous) and identifies indicator variables simultaneously [61,62]. In addition, SEM is more efficient and more accurate since it can simultaneously execute factor analysis and regression analysis.…”

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

“…In addition, purposive sampling was chosen because this study requires specific criteria so that the samples taken follow the research objectives, namely, being able to solve research problems and provide a representative sample. Many studies (Suhartanto et al , 2021; Nguyen et al , 2019; Pandey et al , 2019) also use purposive sampling to analyze consumer’s purchasing intentions. Therefore, in this context, the use of purposive sampling is the most appropriate.…”

Peran Kepercayaan Memediasi Pengaruh Persepsi Nilai Terhadap Niat Beli Brew Me Tea Secara Online

“…Pernyataan tersebut didukung oleh hasil penelitian yang dilakukan oleh Hernandez-Fernandez & Lewis (2019) yang mengemukakan bahwa persepsi nilai berpengaruh secara positif dan signifikan terhadap kepercayaan. Temuan penelitian yang semakin menguatkan pernyataan sebelumnya juga dikemukan oleh Slack et al (2020), Thielemann et al (2018, Watanabe et al (2020), Suhartanto et al (2021), hasil dari penelitiain tersebut menyatakan persepsi nilai berpengaruh secara positif dan signifikan terhadap kepercayaan konsumen yang berarti persepsi nilai yang dirasakan oleh konsumen pada produk dapat meningkatkan kepercayaan pada produk tersebut, sehingga semakin baik persepsi nilai yang dirasakan oleh konsumen pada produk maka akan semakin tinggi pula kepercayaan konsumen akan kinerja produk tersebut. Berdasarkan hasil penelitian sebelumnya yang telah dipaparkan, maka di bangun hipotesis sebagai berikut:" H2 : "Persepsi nilai berpengaruh positif dan signifikan terhadap kepercayaan" "Seseorang yang telah memiliki kepercayaan terhadap suatu produk akan menimbulkan niat di dalam dirinya untuk melakukan penggunaan atau pembelian produk tersebut.…”