“…The cardinality assumption is central to our work and to other efforts to understand judgments in matters of taste. Similar assumptions are made in research programs exploring utility predictions and process interpretations of utility theory (e.g., Eggleston et al, 2015, Gilbert & Wilson, 2007Kahneman & Snell, 1990Kahneman, Wakker, & Sarin, 1997;Loewenstein & Schkade, 1999) and subjective wellbeing measured as happiness or life satisfaction (e.g., Deaton, 2008;Diener & Diener, 1996, Stevenson & Wolfers, 2008.…”