“…Prior studies of bond language suggest that we should observe a meaningful effect from changes in ballot wording, particularly those that make the referendum easier to understand (e.g., Goldberg & Carmichael, 2017;Reilly & Richey, 2011;Shockley & Fairdosi, 2015;Shulman et al, 2022). Moreover, the literature on school bond referenda finds a meaningful change in voters' support when costs are communicated in personal terms (e.g., Brunner et al, 2018Brunner et al, , 2021.…”