“…Additionally, there is a growing body of empirical research that describes behavioral trends and reports tests of user preference and performance (Benway, 1998;Czerwinski, Larson & Robbins, 1998). However, attempts to derive analytic models of behavior with Internet technologies have been limited (Fenech, 1998;Grose, Varner & Forsythe, 1998;Lohse & Spiller, 1998).…”