Predicting the use of smartphone-based Augmented Reality (AR): Does telepresence really help?

Kim, Hyeon‐Cheol; Hyun, Martin Yongho

doi:10.1016/j.chb.2016.01.001

Cited by 99 publications

(65 citation statements)

References 85 publications

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“…As previously outlined, augmented reality technology has existed for a long time but has been hindered by the lack of devices that can utilise AR technology, until the recent developments of the smartphone (Kim and Hyun, 2016). During decision making consumers often rely on mental imagery to generate mental images that somewhat reflect products and experiences (Pearson et al, 2015).…”

Section: Augmented Reality Attributesmentioning

confidence: 99%

“…Drawing upon Javornik's (2016) augmented reality research agenda, as well as Rese et al (2017), Rauschnabel et al (2018), Kim and Hyun (2016) and Yim et al (2017) research on the adoption of AR technology, the aim of this research is threefold. Firstly, to explore the variables that influence customer brand engagement through augmented reality features on mobile applications.…”

Section: Introductionmentioning

confidence: 99%

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Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

McLean

Wilson

2019

Computers in Human Behavior

367

318

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This paper furthers our understanding of customer brand engagement through augmented reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone device, augmented reality has emerged as a new technology available to retailers to engage with customers. While AR in consumer markets is in its infancy, some innovative retailers have implemented AR technology within their mobile application. Through a web-based survey of 441 consumers, the research establishes the variables influencing brand engagement through retailers' mobile apps and the consequent outcomes of AR related brand engagement. The research introduces a new set of augmented reality attributes, namely, AR novelty, AR interactivity and AR vividness and establishes their influence on technology acceptance attributes of perceived ease of use, usefulness, enjoyment and subjective norms. Positive perceptions of the AR attributes and technology acceptance attributes positively influence brand engagement through the retailer's AR mobile application. The findings also indicate that AR enabled brand engagement results in increased satisfaction with the app experience and future brand usage intent. The research provides retailers important practical implications on the use of AR technology.

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Section: Augmented Reality Attributesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

McLean

Wilson

2019

Computers in Human Behavior

367

318

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“…Consumer reception towards the technology will be balanced with their functional and experiential qualities (Kourouthanassis et al 2015), wherein the case of, both, technology and their skills would hinder the expected experience and consumer satisfaction (Jung et al 2015). It is also an established fact that the intention to reuse the technology is indirectly related to the quality of the technology (Kim and Hyun 2016). Subsequently, the marketing sector would be competitive in terms of the tools used and technologies employed in the effort of marketing.…”

Section: Scenario 3-boom and Bustmentioning

confidence: 99%

Augmented Reality Marketing in Malaysia—Future Scenarios

Ramasamy

2018

Social Sciences

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Augmented Reality (AR) marketing is a novel and creative way to market products and services. However, there are concerns about its marketing effectiveness as it is still immature to take over the place of traditional marketing method. Hence, this study was aimed to identify the issues and drivers of employing AR, in marketing, and to study the future trend of AR marketing in Malaysia. Foresight methodology tool, the Social, Technological, Environmental, Economic, Political, and Values (STEEPV) method was used in identifying the issues and drivers of employing AR in marketing. Furthermore, an impact-uncertainty analysis was used to identify the top two drivers of the subject. The top two drivers identified were the "need for interrelation between the virtual and the real word" and "technological knowledge generation" with the highest statistical mean vote for impact and uncertainty, respectively. The development of scenario analysis was constructed in correspondence with the top two drivers which gave insights into the four alternative possibilities in the time horizon of 5 to 10 years. The drivers must coexist in order to generate potential scenarios for the development and sustainability of AR marketing in Malaysia.

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“…It is pointed out that behavioural intentions are positively influenced. The studied behavioral intentions include intention to use/reuse AR/VR technologies [12][13] [14], to visit the real destination [15] [16], to revisit a destination [17] or an attraction [18], to purchase [19] [20], to recommend [21] [22], to share information with others within the application or beyond over a much larger social network [23] and to pay more [24].…”

Section: Experience On Virtual Reality and Augmented Reality Technolomentioning

confidence: 99%

The Study on Augmented Reality and Virtual Reality for Supporting Myanmar Tourists in Thailand

2020

Proceedings of 2020 the 10th International Workshop on Computer Science and Engineering

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Our research is contributed in two ways: firstly to study on the background and profile of tourists in Thailand, in particularly we focus on Myanmar tourists, and review the literature of applying AR/VR technologies recently. Secondly, we analyse the practical method and benefits towards applying of AR/VR technology to support the tourism in Thailand. This paper presents our study that we developed the survey on Myanmar tourists in Thailand. Additionally, the study aims to examine the main development of augmented reality (AR) and virtual reality (VR) research in tourism. It aims to pinpoint directions for tourism research on AR and VR applications. We then propose the approach to support the tourism business in Thailand focusing Myanmar tourists by applying the AR/VR technology.

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Predicting the use of smartphone-based Augmented Reality (AR): Does telepresence really help?

Cited by 99 publications

References 85 publications

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Augmented Reality Marketing in Malaysia—Future Scenarios

The Study on Augmented Reality and Virtual Reality for Supporting Myanmar Tourists in Thailand

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