Predicting the Effect of Digitalization and Brand Trust on Customers’ Saving Intention of Islamic Banking
Riska Febriyanti,
Aisyah Nur Rahmadina,
Wulidatul Imro'ah
et al.
Abstract:Aims: This study aims to determine the effect of digitalization on customers' saving intention of Islamic banking and also the mediating effect of brand trust on customers' saving effect.
Study Design: This research was conducted using a quantitative research methods. The results of the research in the form of numbers are described in the form of interpretations of words and sentences so that they are clearly understood.
Place of Study: The respondents in this study were 130 customers of Bank Syari… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.