Predicting the buying intention of organic food with the association of theory of planned behaviour

Suryavanshi, A. K. S.; Bhatt, Priyanka; Singh, Sanjit

doi:10.1016/j.matpr.2023.03.359

Cited by 3 publications

(3 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is also stated in the publications that the consumption of organic products is closely related to health consciousness, and environmental awareness (Shin and Mattila, 2019;Parashar, Singh, and Sood, 2023;Suryavanshi, Bhatt andSingh, 2023¸ Kirmani et al, 2022).) and lifestyle which is a crucial factor that affects beliefs, attitudes, and organic purchase intention (Chen, 2009;Chen and Lobo, 2012).…”

Section: Literature Review On the Consumption Of Organic Productsmentioning

confidence: 99%

İletişim Bilimlerinde Son Yaklaşımlar

Öze,

Yurdbekler,

Armutlu

et al. 2023

View full text Add to dashboard Cite

Bu kitapta ‘İletişim Bilimlerinde Son Yaklaşımlar’ başlığı altında karşınızdayız. İlk bölümde, iletişim araştırmalarının sosyolojik kökenleri ortaya çıkarılıyor. İkinci bölüm kuramsal bir çalışma: Tocqueville, Putnam ve Bourdieu’nün düşünceleri irdeleniyor. Üçüncü bölüm, oldukça yeni bir konu olan sanatsal yapay zekaya odaklanıyor. Dördüncü bölüm, Türkiye’nin podcast panoramasını ortaya çıkarıyor. Beşinci bölümde, sinemalara yönelip marka yerleştirmelere odaklanıyoruz. Altıncı bölümde, pazarlamada mitoloji konu ediliyor. Yedinci bölüm, kapsamlı bir sinema çözümlemesine ayrıldı. Sekizinci bölümde haktivizm konusu işleniyor. Dokuzuncu bölümle birlikte İngilizce çalışmalara geçiyoruz. Bu bölümde, Coca-Cola örnek olayı inceleniyor. 10. bölümün konusu organik marketler. 11. bölüm, gözetim toplumu ve 12. bölüm büyük veri konularını ele alıyor. Değerli Okurlar, Umarım bu çok emek sarf edilmiş çalışmaları beğenirsiniz. “Devamı gelecek” diyerek sözümüze son veriyoruz. Prof. Dr. Ulaş Başar Gezgin

show abstract

Section: Literature Review On the Consumption Of Organic Productsmentioning

confidence: 99%

İletişim Bilimlerinde Son Yaklaşımlar

Öze,

Yurdbekler,

Armutlu

et al. 2023

View full text Add to dashboard Cite

show abstract

“…2 As a result, in the current paper, the TPB has been chosen. According to a previous study, 7 the TPB is particularly helpful in predicting consumer intention and behaviour across a range of sectors. Specifically with regard to OF, it is successfully used in food choice and behaviour.…”

Section: Organic Foodmentioning

confidence: 99%

“…4,5 There have been several Indian studies that have looked at the consumer in regard to OF purchases. [6][7][8][9][10][11][12][13][14][15] The theory of planned behaviour (TPB) has been used in consumer behaviour and health behaviour extensively and successfully. Additionally, TPB is used by many authors in the past who have focused on food preferences.…”

Section: Introductionmentioning

confidence: 99%

Intention to Purchase Organic Food Among Indian Consumers: Application of Theory of Planned Behaviour

Kaur,

Kaur

2023

Metamorphosis: A Journal of Management Research

View full text Add to dashboard Cite

The primary aim of this research is to investigate the consumer’s intention to purchase organic food (OF) in India, using the theory of planned behaviour (TPB). This study used the values of security, conformity, and self-direction in addition to the TPB and tested its impact on the attitude and intention to purchase OF. Data were gathered from 400 OF customers approached using the mall intercept method. To evaluate the relationships between the key determinants, data were analysed using structural equation modelling. The research revealed that attitude, subjective norms (SN), and perceived behaviour control (PBC) have a positive and significant impact on the intention to purchase OF. Security, self-direction, and conformity have a significant impact on attitude. In addition, security has a significant impact on SN and PBC. PBC is found to have an impact on SN. These findings provide several useful implications for marketing managers. Environmental officials and the government might use the study’s findings to expand organic consumption. The study makes a conceptual contribution to the existing literature by establishing theoretical linkages between values and TPB-related constructs.

show abstract

Research on intelligent prediction model consumer behaviour using support vector machine and algorithms optimization

Fang,

2023

2023 IEEE International Conference on Sensors, Electronics and Computer Engineering (ICSECE)

View full text Add to dashboard Cite

Predicting the buying intention of organic food with the association of theory of planned behaviour

Cited by 3 publications

References 24 publications

İletişim Bilimlerinde Son Yaklaşımlar

İletişim Bilimlerinde Son Yaklaşımlar

Intention to Purchase Organic Food Among Indian Consumers: Application of Theory of Planned Behaviour

Research on intelligent prediction model consumer behaviour using support vector machine and algorithms optimization

Contact Info

Product

Resources

About